Interactive media guiding at the
Mercedes-Benz Museum
The Mercedes-Benz Museum in Stuttgart showcases the history of the automobile and its impact on society, featuring over 160 vehicles and interactive exhibits. Visitors can explore with audio guides in 8 languages, offering tailored profiles and automatically triggered content.
The Mercedes-Benz Museum in Stuttgart is much more than a company museum - it is a museum about the history of the automobile and its relationship with people and society. The car was invented in 1886 by Carl Benz and Gottlieb Daimler. The story of this invention and its rapid development is told in a spectacular exhibition at the Mercedes-Benz Museum. The connection between technology and everyday life, between history and pop culture, is demonstrated time and again. The permanent exhibition features more than 160 vehicles, including some of the oldest cars in history, racing cars, research vehicles and prototypes. A visit to the Mercedes-Benz Museum is a must for many tourists in Stuttgart. Visitors should plan to spend some time here, as the 16,500 square metre permanent exhibition alone is a challenge to the attention span of visitors.
In addition to personal theme tours with the tonwelt TG-48 group guiding system, the Mercedes-Benz Museum can also be explored on individual tours with an audio guide. The supraGuide TOUCH is an indispensable travel companion through the world and history of Mercedes-Benz. The guide is available in 8 languages and provides detailed information on the exhibits. Visitors can choose between 4 profiles: Basics, History, Technology and Kids.
As technology is part of the Mercedes-Benz brand DNA, these requirements also apply to the audio guide. The content for the exhibits in the Mercedes-Benz Museum can therefore all be triggered semi-automatically. Visitors simply point the audio guide at a trigger point, which is clearly visible next to the exhibit, and the content is automatically displayed on the device. Visitors can also use the audio guide to synchronise with film and video clips playing on monitors. Level comments, on the other hand, are triggered automatically. These can be heard whenever visitors move from one room to the next - the audio guide uses the passage between rooms to introduce the themes of the next exhibition area.
Around 2,500 supraGuide TOUCH and charging stations are currently in use at the Mercedes-Benz Museum. In fact, the term "long-term use" would be more accurate, as the museum will welcome more than 800,000 visitors in 2023 alone.
Mercedes-Benz Museum
Stuttgart (DE), since 2017
Permament Exhibition
Visitor center
Brand experience
- System integration
- supraGuide TOUCH
- supraCharger MULTI/TOUCH
- tourGuide TG-48
- Triggering technology
- Control of exhibition media
- Video synchronization














